Post by account_disabled on Mar 12, 2024 0:57:32 GMT -5
When you play with your brand, i.e. your personal "brand", you try to take care of elements of recognisability and aspects that quickly lead back to your image through the contents: to ensure that you are remembered and recognised, at first sight, by the public who you are addressing. This fundamental communication operation is called Brand Identity and is made up of physical, memorable and unequivocal elements, such as names, brands, shapes, styles and images that represent you. Brand Identity is a construction over which you have control and which should represent you by instilling perceptions of solidity, competence and friendliness. When we talk about Brand Image , we're talking about what others think of you.
It's about understanding how you are perceived by those who know you India Mobile Number Data through your communication, the real playing field in which you get opportunities or not. An excellent Brand Identity could correspond to a terrible Brand Image and vice versa. There are politicians from all sides who have an excellent Brand Identity, obtained thanks to spin doctors who take care of the communication aspects, through a studied public and media presence. Faced with this Brand Identity, there is sometimes a very bad Brand Image among a large segment of the population, who will avoid voting for them.
Same thing for entrepreneurs and professionals who may suffer from a disconnect between one aspect of branding activity and the other. New media make it possible to put on the role of a public figure even for those who, in times gone by, would have spent their lives behind a desk, without feeling the need. Today, the possibilities that can be obtained through a strategy that involves a presence and communication aimed only at a specific niche of the public are clear to many. It is about creating a role that belongs to, and identifies with, a specific person and supporting human nature, which refuses to conform and conform to the masses.
It's about understanding how you are perceived by those who know you India Mobile Number Data through your communication, the real playing field in which you get opportunities or not. An excellent Brand Identity could correspond to a terrible Brand Image and vice versa. There are politicians from all sides who have an excellent Brand Identity, obtained thanks to spin doctors who take care of the communication aspects, through a studied public and media presence. Faced with this Brand Identity, there is sometimes a very bad Brand Image among a large segment of the population, who will avoid voting for them.
Same thing for entrepreneurs and professionals who may suffer from a disconnect between one aspect of branding activity and the other. New media make it possible to put on the role of a public figure even for those who, in times gone by, would have spent their lives behind a desk, without feeling the need. Today, the possibilities that can be obtained through a strategy that involves a presence and communication aimed only at a specific niche of the public are clear to many. It is about creating a role that belongs to, and identifies with, a specific person and supporting human nature, which refuses to conform and conform to the masses.