Post by nadinenadine on Mar 7, 2024 0:32:44 GMT -5
Is it really possible today for a B2B company to adopt a digital strategy that allows it to acquire and engage new customers effectively, as happened in the pre-Covid era, without trade fairs, events and traditional commercial contacts? Our answer, perhaps a little provocative, is that if a company invested even half of what it invested in trade fairs, trips, lunches and dinners in digital, it would obtain even more than before. What we often see, however, is that many companies, when presenting themselves to the customer, suggest not looking at their website because it is not updated. In fact, companies are aware that their site does not represent them adequately and often other digital touchpoints are not used to support communication. Extera has over twenty years of experience in supporting B2B companies in the process of boopyzing their web presence.
It is necessary for the company to present itself online correctly , with a digital strategy aimed at achieving the objectives that were initially set: increase sales of your products; have a catalog of products and services that is always updated communicate the size and values of the company increase traffic to the website; consolidate brand awareness; find new customers and therefore lead generation. The company must have a targeted Digital Marketing strategy , which goes from SEO positioning to Pay per Click activities , to the presentation and continuous Loan Phone Number List updating of its product and service catalog through Pim and Dam (centralized information and data systems organized for respective touchpoints), to have an authoritative and adequate image on the web through the creation of a site consistent with its brand identity , to set up effective calls to action on the various channels with a correct digital strategy, to set up a Social Media Marketing strategy that speak clearly and directly with customers .
Even before thinking about the digital strategy, however, it is good to take a step back, organize your resources as best as possible, identify the company's online positioning compared to its competitors and define the buyer personas to whom communication should be addressed at the different touchpoints. Thanks to this initial boopysis we could obtain greater effectiveness from what will then be the targeted and strategic actions to achieve the desired objectives. Digital Marketing and Digital Transformation must go through a rational and understandable process , it is necessary to translate a healthy mentality of being on the market into a digital key. Doing it is simple, but you need a good company and a Digital Agency like Extera at your side.
It is necessary for the company to present itself online correctly , with a digital strategy aimed at achieving the objectives that were initially set: increase sales of your products; have a catalog of products and services that is always updated communicate the size and values of the company increase traffic to the website; consolidate brand awareness; find new customers and therefore lead generation. The company must have a targeted Digital Marketing strategy , which goes from SEO positioning to Pay per Click activities , to the presentation and continuous Loan Phone Number List updating of its product and service catalog through Pim and Dam (centralized information and data systems organized for respective touchpoints), to have an authoritative and adequate image on the web through the creation of a site consistent with its brand identity , to set up effective calls to action on the various channels with a correct digital strategy, to set up a Social Media Marketing strategy that speak clearly and directly with customers .
Even before thinking about the digital strategy, however, it is good to take a step back, organize your resources as best as possible, identify the company's online positioning compared to its competitors and define the buyer personas to whom communication should be addressed at the different touchpoints. Thanks to this initial boopysis we could obtain greater effectiveness from what will then be the targeted and strategic actions to achieve the desired objectives. Digital Marketing and Digital Transformation must go through a rational and understandable process , it is necessary to translate a healthy mentality of being on the market into a digital key. Doing it is simple, but you need a good company and a Digital Agency like Extera at your side.