Post by account_disabled on Mar 6, 2024 2:37:00 GMT -5
If you're wondering why your company's marketing efforts aren't achieving the desired results, don't worry, you're not alone. Planning an integrated strategy, capable of leading to business growth thanks to the generation of new commercial opportunities, is not at all simple and takes time. In the following article, you will find the four essential elements to include (or improve) in your strategic plan. Why doesn't marketing strategy lead to business growth? The answer seems obvious, but it isn't: the company is probably not doing everything necessary to increase traffic to the site, the number of leads, new customers and turnover.
These are not simple processes, but there are four Germany Phone Number fundamental elements - which transversally concern marketing, sales and customer service - to be included in the plan, or simply improved, to obtain concrete results in terms of business growth. Here they are below (by clicking on the individual items in the list, you will activate the quick links). Quick Links: effective strategies essential activities boopysis processes tools and technologies 1. Effective strategies for business growth The first of the four fundamental pillars for constant company growth is also the most neglected: we are talking about the strategy, not the general one of the company - which is usually well defined and shared at all levels - but rather the marketing and sales strategy.
New Call-to-action In particular, one of the steps capable of determining the success of a B2B development plan is the precise definition of the customer you want to attract to the company . We are talking about buyer personas , the study of which has a decisive impact on all strategic activities. Even when ideal customer profiles have been defined, in most cases, they are not detailed enough and above all they are not updated regularly. How are buyer personas created? It is essential to know the demographic, social and professional characteristics of the buyer with whom you wish to establish a sales conversation and of all the figures who take part in the purchasing decision within the same company.
These are not simple processes, but there are four Germany Phone Number fundamental elements - which transversally concern marketing, sales and customer service - to be included in the plan, or simply improved, to obtain concrete results in terms of business growth. Here they are below (by clicking on the individual items in the list, you will activate the quick links). Quick Links: effective strategies essential activities boopysis processes tools and technologies 1. Effective strategies for business growth The first of the four fundamental pillars for constant company growth is also the most neglected: we are talking about the strategy, not the general one of the company - which is usually well defined and shared at all levels - but rather the marketing and sales strategy.
New Call-to-action In particular, one of the steps capable of determining the success of a B2B development plan is the precise definition of the customer you want to attract to the company . We are talking about buyer personas , the study of which has a decisive impact on all strategic activities. Even when ideal customer profiles have been defined, in most cases, they are not detailed enough and above all they are not updated regularly. How are buyer personas created? It is essential to know the demographic, social and professional characteristics of the buyer with whom you wish to establish a sales conversation and of all the figures who take part in the purchasing decision within the same company.