Post by account_disabled on Jan 22, 2024 3:17:18 GMT -5
Artem Malysh , CMO at Karma Digital, a graduate of the " Director of Internet Marketing " academy course , shared his experience as a manager with our readers as part of the " Digital Start Day " conference. It should be noted that Artem worked in an offline environment for a long time, and then he came to us for training and mastered the operation of all online tools. Areas of responsibility of a person who manages marketing The structure of the marketing department Developing qualities: what traits should a manager have Principles of the manager's work Where do managers study? From the editorial office. In order not to miss anything important, to have the entire reading list at hand, we have created a telegram channel of the WebPromoExperts academy .
Areas of responsibility of a person who manages marketing C Level Executive List First, the marketing manager is responsible for the marketing strategy. This is his main competence, the main task. A marketing strategy solves a specific business task. But in order to build it and be responsible for it, you need to understand the tasks of business before marketing. Marketing management also includes work with brand strategy, advertising strategy, strategy in the communication channel, team management, control of deadlines, etc. Advertising strategy is responsible for a specific decision - what the team needs to do. For example, to sell two thousand units of the product under the promotion. It is a more tactical tool. Areas of responsibility In addition, do not forget about boopytics, monitoring competitors, collecting data, boopyzing this data and proposing solutions.
Also in this point of responsibility I include reputation management, project management, marketing of various projects and market research, as well as experimentation and testing of solutions to improve efficiency. The structure of the marketing department We changed the structure of the marketing department in January 2022. In the classic version, the head of the marketing department usually reports directly to the commercial director or the director of the company. Sometimes he reports (if it is a large structure and there are other departments) to the marketing department and works with the deputy from the commercial part. It is possible that the marketing department or department, and even its head, reports directly to the owner. After joining the company, the marketer studies its processes and collects information about plans, task performance, indicator control, boopytics, etc.
Areas of responsibility of a person who manages marketing C Level Executive List First, the marketing manager is responsible for the marketing strategy. This is his main competence, the main task. A marketing strategy solves a specific business task. But in order to build it and be responsible for it, you need to understand the tasks of business before marketing. Marketing management also includes work with brand strategy, advertising strategy, strategy in the communication channel, team management, control of deadlines, etc. Advertising strategy is responsible for a specific decision - what the team needs to do. For example, to sell two thousand units of the product under the promotion. It is a more tactical tool. Areas of responsibility In addition, do not forget about boopytics, monitoring competitors, collecting data, boopyzing this data and proposing solutions.
Also in this point of responsibility I include reputation management, project management, marketing of various projects and market research, as well as experimentation and testing of solutions to improve efficiency. The structure of the marketing department We changed the structure of the marketing department in January 2022. In the classic version, the head of the marketing department usually reports directly to the commercial director or the director of the company. Sometimes he reports (if it is a large structure and there are other departments) to the marketing department and works with the deputy from the commercial part. It is possible that the marketing department or department, and even its head, reports directly to the owner. After joining the company, the marketer studies its processes and collects information about plans, task performance, indicator control, boopytics, etc.